About
Dayna Isom Johnson is the trend expert for Etsy and a judge on the Emmy-nominated, NBC primetime series Making It.
Experience
With over a decade of experience unearthing the latest and greatest styles, she is in constant pursuit of new and unique finds and is passionate about helping shoppers find special pieces that showcase their personal style.
In Dayna’s current role at Etsy, she lends her expertise to media across a multitude of industries – from home decor and weddings, to fashion and accessories.
She makes frequent appearances on national television and satellite radio shows, and is regularly quoted as a trend resource in lifestyle and news publications.
Latest
Press
-
The Drew Berrymore Show
Drew Barrymore joins Etsy Trend Expert, Dayna Isom Johnson at Etsy HQ to see her new office and share her top gifts.
-
The Today Show
Etsy trend expert Dayna Isom Johnson joins TODAY with fun and unique gifts to wow the loved ones in your life for Valentine’s Day. Items include a leather journal, personalized wall hangings, ceramic dishes and more. (
-
Sherri Show
Lifestyle expert Dayna Isom shares her favorite Etsy finds to help create a memorable Thanksgiving.
-
How Dayna Isom Johnson Asked For Her Dream Role: Trend Expert at Etsy
If that job sounds really cool, that's because it is. Dayna spends her days interpreting data and trend insights and talking about creativity to uplift and promote Etsy's 5.4 million makers.
-
LIVE with Kelly & Ryan: Throw a DIY Game Day Party with Dayna Isom Johnson
Etsy's Dayna Isom Johnson shares crafty ideas for your gameday party.
-
ASPCA Adoption Center Unveils New “Real-Life Room” for Dogs in Collaboration with Celebrity Designer Dayna Isom Johnson
Just in time for the holidays, we have unveiled a newly redesigned “real-life room” for dogs at the ASPCA Adoption Center in New York City. The new room was designed in collaboration with Dayna Isom Johnson, a trend expert and judge on the NBC primetime series “Making It”.
-
Unique gift ideas for shoppers looking to support small, local businesses this holiday season
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
DIY Spring Decor With Dayna Isom Johnson
Etsy's Dayna Isom Johnson shares ideas for DIY Spring decor crafts
-
How to Refresh and Personalize Your Home With Etsy Decor Trends Entertainment Tonight 6.13M subscribers Subscribe
ET partnered with Etsy and their spokesperson, Dayna Isom Johnson, to show viewers the hottest home trends this spring!
-
Dayna Isom Johnson Has an Eye for Spotting the Next Big Trend in Home Décor and Crafts
As the trends expert at Etsy, she's made a career of thinking outside the box.
-
How Etsy’s Pledge to Diversity Is Ingrained in Its DNA
For Etsy, inclusion isn't just a marketing strategy to gain new customers and sellers, it's ingrained in the DNA of the company and part of the machine that helps the e-commerce platform thrive, Dayna Isom Johnson told Cheddar.
-
How to perfectly wrap the perfect gift
Dayna Isom Johnson, an Etsy trend expert, shows viewers how to wrap awkwardly-shaped gifts and household items and the best way to keep sustainability top of mind.
-
35 Black Interior Designers You Definitely Need to Follow on Instagram
The resident trend expert at Etsy, Dayna Isom Johnson predicts what the top home decor trends will be long before we start incorporating them into our homes. Follow her for the latest trend forecasts. She's also a judge on Making It, NBC's popular competitive crafting show.
-
Easy Easter Crafts with Dayna Isom Johnson
Etsy trend expert Dayna Isom Johnson shares fun craft ideas for Easter.
-
The Most Delectable Feast Is... - Making It
Making It judges Simon Doonan and Dayna Isom Johnson review the Makers' food-based crafts in the first Faster Craft of the season.
-
What I Wear to Work: Dayna Isom Johnson, Trend Expert at Etsy
Anyone who has visited Etsy knows it's a mecca for unique, individual pieces in fashion, beauty, and home decor. I've been stalking the website lately for the latter.
-
How Dayna Isom Johnson, of Etsy, Spends Her Sundays
When she’s not meditating, working out or cooking with her husband, the trend expert likes to visit flea markets and indie stores in the city with a friend.
-
How Etsy’s Trend Expert Gets It Done
As the trend expert at Etsy, Dayna Isom Johnson spends her days combing through the homemade and vintage items on the site, looking for intriguing designs that haven’t hit the mainstream yet. Using data analytics, she highlights emerging trends in home décor, weddings, and DIY crafts, which often get their start on Etsy.
-
Nicole Scherzinger, Tony Hale And Kelly Try Splatter Painting | The Kelly Clarkson Show
Etsy trend expert and "Making It" judge Dayna Isom Johnson shows Tony Hale, Nicole Scherzinger and Kelly Clarkson how to splatter paint everything from sneakers to a Speedo
-
Pure WOW 100
Dayna Isom Johnson opens up about who she is and what she does with Pure WOW 100.
-
Check Out The Biggest Trends of 2019 with These Awesome Handmade Products - Pickler & Ben
Dayna Isom Johnson, Etsy’s resident trend expert and judge on the upcoming NBC competition show 'Making It,' showed Kellie and Ben some of the hottest new trends for 2019 - from the color burnt orange, to herbariums, to embracing maximalism.
-
Dayna Isom Johnson | Makers | Real Simple
Dayna Isom Johnson tells us what lead her to becoming the Trend Expert at Etsy and a judge on NBC's "Making It.”
-
THE FACE OF ETSY.COM IS A BLACK MILLENNIAL WOMAN AND YOU CAN WATCH HER ON TV
If you’re ever on Etsy.com and you’re compelled to click on what’s currently trending, you can thank Dayna Isom Johnson for that.
-
Making It - Trending Now or Trending Down with Dayna Isom Johnson (Digital Exclusive)
Etsy Trend Expert and Making It Judge Dayna Isom Johnson reveals what's trending and what's descending.
-
Dayna Isom Johnson & Simon Doonan Joins The BUILD Brunch Table
Dayna & Simon share there experience on the set of “Making It”.
-
Etsy reveals its top wedding trends of 2018
Trend expert Dayna Isom Jonson breaks down some of the hottest wedding trends of the year, including embroidered dresses, statement veils and more, live on Good Morning America.
-
Personalized Gifts For The Women In Your Life: Jewelry Boxes, Paper Doll Portraits | TODAY
Etsy’s trend expert, Dayna Isom Johnson, has great gift ideas for the ladies on your holiday list who appreciate a personal touch. From custom paper doll portraits to personalized jewelry boxes, the ideas are endless; she even shows jewelry that you can put a keepsake fingerprint on
-
Etsy Trend Expert Dayna Isom Johnson Gave Us a Tour of Her Office | House Beautiful
Etsy Trend Expert and 'Making It' judge Dayna Isom Johnson gives us a tour of the Etsy offices in Brooklyn.
-
Trendy Etsy Finds! - Pickler & Ben
Etsy’s resident trend expert DAYNA ISOM JOHNSON (Making It) shares her amazing finds from Etsy shops!
-
Learn How To Wrap Those Odd-Shaped Christmas Presents | Megyn Kelly TODAY
Etsy trend expert Dayna Isom Johnson joins Megyn Kelly to demonstrate how to make your last-minute Christmas gift wrapping a snap – even when you’re trying to wrap weirdly shaped presents like a bike or guitar!
-
Real Simple: Christmas Table Setting
Dayna Isom Johnson shows us how to set a table for Christmas.
-
Last-Minute Christmas Gifts For Less Than $50: Personalized Rolling Pin, More | TODAY
Christmas and Hanukkah are just a few weeks away! Etsy’s Dayna Isom Johnson joins Sheinelle Jones to share creative, personalized gifts you can buy for less than $50.